I help companies grow using data-driven, strategic marketing.
Summary
I love to look at data and tease out meaning. I believe that a marketer's creative intuition should be guided by insight; marketing is as much science as it is art.
My approach to marketing is entirely customer-centric. Hence, my work has focused on helping brands adopt a marketing approach in which the customer sits at the centre of all strategic effort.
And the results over the past 8+ years in my work as a consultant, entrepreneur, and employee have been fascinating.
vAuto
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vAuto, a subsidiary of Cox Automotive, is a leading multinational provider of software solutions for automobile dealerships across North America and Asia. I worked with a team of consultants to analyse business performance data and propose growth strategy. Our work helps the company increase annual revenue by $7million+. I was directly responsible for strategy and project management, and used R and Tableau to analyse data and build out relevant dashboards.
Bava Brothers
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Bava Brothers is an Italian speciality foods startup based in California, USA. A team of consultants and I reviewed business and marketing performance data, conducted market and competitor research, and developed marketing strategy to meet sales targets on a limited budget. I was primarily responsible for strategy and project management.
MobileAnt
MobileAnt is a boutique digital marketing agency. The agency develops and implements digital marketing and growth strategy for a number of multinational financial services institutions. At MobileAnt I managed all aspects of client growth and marketing strategy, including paid search, display advertising, paid social, content marketing, and influencer marketing.
Guaranty Trust Bank
Guaranty Trust Bank is a leading multinational financial services group. As a founding member of the digital communications team, my work as digital marketing manager directly supported the group’s retail growth drive and helped grow the customer base from 5 to 9 million by 2015. I was directly responsible for a $3million+ annual budget, developing and executing digital and social marketing strategy, partnerships with advertising platforms including Facebook, Google, Twitter, and InMobi, and online customer service.